Master of Business Administration in Marketing

Programme objectives:

The Programme is designed to prepare successful applicants to assume high marketing roles such as marketing managers, brand managers, market research analysts, and new product managers. Additionally, corporate positions such as sales managers, advertising managers, PR (public relations) directors, and marketing communications managers are some of the key strategic positions that can be occupied after successful completion of the programme. The programme focuses on developing applicants’ knowledge and skills for effectively managing the marketing functions within the organizational strategic level required in today’s dynamic business environment.

 

Target Audience:

Target audience includes Practicing Marketing Officers, Brand Officers, Market Research Officers, New Product Officers, Sales Officers, Advertising Officers, Public Relations Officers, and Marketing Communication Officers.

 

Duration: Two Academic Years

Available Sessions: Regular, Evening and Weekend