Welcome Message from the Coordinator
You are welcome to the University of Professional Studies, Accra (UPSA), the fastest-growing public university in the country. The number one choice for professional and academic programs in the country. I congratulate you on your admission to the MBA in Marketing program here. As your MBA Marketing coordinator, I pledge to provide the assistance you need to make your stay here very meaningful. Kindly contact me for academic assistance during working hours, from 10 am to 6 pm, in my office on the second floor of the graduate school block, room 5 of the coordinator’s office. Alternatively, you can call me on 0244263066. I wish you well, and may you have a pleasant stay with us.
Philosophy of the Programme
The MBA Marketing programme is designed to meet both academic and professional needs of managers in any sector of the economy who want to attain excellence in operating in the business environment. Using an interdisciplinary approach to the management of organisations, the programme helps students appreciate and effectively utilise marketing tools to support the effective functioning of organisations.
Programme Objectives
- Equip students with the essential knowledge and skills involved in the practice of marketing in local and international organizations.
- Ensure that students are adequately equipped to create a marketing-led organization.
- Produce Marketers who would be responsible for their own continued self-development in marketing.
Programme Learning Outcomes
- Formulate marketing strategies to achieve organizational objectives
- Demonstrate the skills to select appropriate marketing tools for strategic marketing decisions
- Demonstrate the ability to research and analyse potential markets
- Develop a strategic marketing plan that operationalizes the goals and objectives of the firm
- Demonstrate the cognitive skills of critical thinking and analysis, necessary for decision making, and negotiation to inform and drive strategic outcomes
- Apply ethical and legal concerns of stakeholders and how it affects customers and organizational survival.
Programme Structure (Indicate Courses Only without synopsis)
Profile of Coordinator
Dr. Mrs. Linda Narh, a Chartered Marketer, is a senior lecturer at UPSA’s Faculty of Management Studies and a consultant. She earned her degree from KNUST, a postgraduate diploma from the UK Chartered Institute of Marketing, an MBA from Liverpool, and a PhD from the University of Ghana. With extensive experience in training, corporate branding, marketing, and communications, she also consults in the telecom, fintech, advertising, and media sectors. Her background includes work in advertising, media, telecom, and finance, and she has earned awards from CIMG and GITTA. Currently, she teaches marketing management and corporate communications at UPSA and coordinates various master’s and MBA programs. She is also a consultant and corporate trainer.
Contact the Coordinator via email: [email protected]
Contact the Coordinator via phone: +233-533839183
