Welcome Message from the Coordinator
As the Coordinator for the MA/MPhil in Media and Digital Communications Management programme, I am pleased to extend a warm welcome to you. In the current digital landscape, the importance of effective communication strategies is paramount. Our programme will provide you with the essential knowledge and skills to excel in this dynamic field. Our curriculum has been meticulously designed to provide you with a comprehensive mix of theoretical knowledge and practical experience.
Our faculty members possess profound expertise in their fields and contribute a wealth of experience to our educational setting. The digital communications sector is in a state of constant evolution, and keeping abreast of the latest trends and technologies equips you with a significant edge in the field.
As you embark on this journey, I urge you to capitalise on every opportunity to acquire knowledge, establish connections, and build meaningful relationships with colleagues and academics.
I wish you the utmost success.
Philosophy of the Programme
The Master of Arts in Media and Digital Communication Management program seeks to develop graduates and professionals who are on the cutting edge of what is new and evolving, understand how consumers connect with companies online, and know what techniques to use to gain digital audiences and customers.
This graduate-level programme aims to prepare middle and upper-level management workers in both the commercial and public sectors of the economy to use technology, media, and digital communications to their clients’ benefit. The comprehensive and industry-relevant curriculum prepares and trains students to develop the practical skills necessary for media planning and management, strategic digital communication, and content management.
Graduates may pursue careers as corporate social media strategists, corporate graphic design managers, media consultants, digital media entrepreneurs, digital communication strategists, media content developers, and online video/audio editors.
Programme Objectives
The objectives of the Master of Arts in Media and Digital Communication Management programme are to:
• Equip students with philosophical and theoretical knowledge of the field of digital communication and media management.
• Train students in the techniques of authentic customer information sourcing and media management.
• Equip students with practical skills to enable them to use relevant computer software for digital communication research and others such as Adobe InDesign, Adobe InDesign and Angular for graphic designing and mobile development.
• Develop students’ digital media entrepreneurial capacity to enable them set up digital communication businesses.
• Equip students with advanced knowledge and skills in media theory, digital media technologies, communication strategies, and media production techniques.
Outcome of the Programme
• Equip students with knowledge and skills in digital media management.
• Ability to critically analyze and evaluate media content, digital communication platforms, and their impact on society.
• Train students in designing and implementing digital media campaigns, social media strategies, and online communication tools for websites.
• Equip students with the techniques of authentic customer information sourcing and management.
• Prepare a media and digital communications campaign for a firm or organization
• Train students to apply project management principles to execute a virtual consumer, public relations, content creation, or marketing project.
• Increased employability and advancement prospects in the rapidly evolving media and digital communications industry.
Programme Structure
Semester One Courses 3 Credits hours per course | Semester Two Courses 3 Credits hours per course |
| 1. MDCM 601: Writing for the web | 1. MDCM 602: Media Management |
| 2. MDCM 603: Digital Psychology | 2. MDCM 604: Digital Communication Strategy |
| 3. MDCM 605: Communication Theories and Models | 3. MDCC 616: New Media and Corporate Communication |
| 4. MDCM 607: Digital Entrepreneurship | 4. MDCM 608: Digital Communication Law and Ethics |
| 5. MDCM 611: Graphics of Communication | 5. MDCM 612: Digital Communication Practicum |
| 6. MDCM 615: Communication research Methods | ELECTIVES 6. MDCM 614: Web & Mobile Application 7. MDCM 616: Human Computer Interaction |
Programme Coordinator’s Profile
Zillah Boye-Doe is a lecturer with the Department of Communication, Faculty of Information and Communications Studies at the University of Professional Studies, Accra. Preceding that, she served as a Graduate Assistant at the School of Graduate Studies, UPSA.
Miss Boye-Doe holds a Diploma and Bachelor of Arts Degree in Public Relations Management from the University of Professional Studies, Accra. She has additionally obtained a Master of Arts degree in Brands and Communications Management and an MPhil in Leadership, both from the same institution.
She teaches classes including public relations writing, business communication, and communication theories. Her research interests encompass digital communication, branding, organisational communication and leadership.
She is the Coordinator for the MA/M.Phil. in Media and Digital Communication Management, as well as the MSc. /MPhil in Information Systems programmes.
Contact the Coordinator via:
Email: [email protected]
Phone Number: +233 209978020