OVERVIEW
The Master of Arts (MA) in Digital and Strategic Marketing Management is a cutting-edge programme designed to address the rapidly evolving landscape of digital marketing and strategic marketing management. As businesses increasingly rely on digital channels to reach and engage consumers, the need for marketing professionals with advanced skills in digital strategy, data analytics, and integrated marketing communications has never been greater. This programme provides a comprehensive understanding of digital marketing tools, strategic planning, and the latest industry trends, preparing students to lead successful marketing campaigns in the digital age.
PROGRAMME AIMS
The programme aims to combine theory and practice to provide advanced education in digital and strategic marketing to equip students with the skills and knowledge necessary for the attainment of a firm’s competitive edge in the field of marketing management.
OBJECTIVES
The specific objectives of the programme are to:
- Develop academically sound and professionally qualified graduates for careers in functional marketing areas and at management levels.
- Develop a systematic understanding of contemporary digital marketing theories and practice together with a critical awareness of current issues at the forefront of marketing in society
- Develop digital analytically minded and creative graduates with a competitive edge in the field of marketing.
- Equip the student with a working knowledge of how to integrate digital and strategic marketing tools and techniques to plan and implement successful digital marketing programmes and initiatives.
TARGET AUDIENCE
List the areas in which the students are likely to be employed
- Advertising Coordinator
- Content Managers and Strategists
- Digital Marketing Coordinator
- Digital Marketing Manager
- Digital Marketing Strategist
- Digital Project Manager
- Marketing Analyst
- Marketing Analytics Manager
- Marketing Management
- Marketing Specialist
- Marketing Strategist
- Social Media Manager
ADMISSION REQUIREMENTS
- A good first degree from a recognized and accredited University/Institution preferably with a second class or better in any discipline.
- Relevant recognized full professional qualifications such as Chartered Institute of Marketing (CIM).
- A third-class degree with at least five (5) years of relevant working experience may be considered through an admissions interview.
DURATION
12 Months
Available Sessions
Evenings: Mondays to Fridays, 5:30 pm–8:30 pm, and Saturday at 11:00 to 2pm
Weekends: Fridays 5:30 pm, Whole of Saturday, and 6 hours Sundays