Welcome Message from the Coordinator
Welcome to the Master of Arts in Digital and Strategic Marketing Management program at the University of Professional Studies, Accra (UPSA). We are thrilled to have you join this dynamic and forward-thinking community, where you will gain the skills and knowledge needed to thrive in today’s rapidly evolving marketing landscape. Our program is designed to equip you with cutting-edge strategies in digital marketing, innovation, and strategic decision-making, ensuring you are well-prepared to lead in both local and global markets. Throughout your journey with us, you will have the opportunity to learn from industry experts, engage in real-world projects, and collaborate with like-minded professionals. We encourage you to make the most of the resources available and actively participate in shaping your academic and professional growth. We look forward to supporting you as you embark on this exciting educational journey. Should you have any questions or need assistance, please feel free to reach out to us.
Programme Philosophy
The programme aims to combine theory and practice to provide advanced education in digital and strategic marketing to equip participants with the skills and knowledge necessary for the attainment of a firm’s competitive edge in the field of marketing management.
Programme Objectives
The programme aims to combine theory and practice to provide advanced education in digital and strategic marketing, equipping participants with the skills and knowledge necessary to achieve a firm’s competitive edge in marketing management.
Programme Objectives
· Develop a systematic understanding of contemporary digital marketing theories
and practice together with a critical awareness of current issues at the forefront
of marketing in society
· Develop digital analytically minded and creative graduates with a competitive
edge in the field of marketing.
· Equip the student with a working knowledge of how to integrate digital and strategic marketing tools and techniques to plan and implement successful digital marketing programmes and initiatives.
Programme Learning Outcomes
· Demonstrate how to use data analytics to optimize digital marketing campaigns and improve decision-making.
· Demonstrate how to create effective digital marketing strategies that align with business goals.
· Effectively design and execute cohesive marketing campaigns across digital and traditional channels.
· Demonstrate lead digital transformation efforts to stay ahead in the evolving marketing landscape.
Programme Structure (Indicate Courses Only without synopsis)
Profile of Coordinator
Dr. Mrs. Linda Narh, a Chartered Marketer, is a senior lecturer at UPSA’s Faculty of Management Studies and a consultant. She earned her degree from KNUST, a postgraduate diploma from the UK Chartered Institute of Marketing, an MBA from Liverpool, and a PhD from the University of Ghana. With extensive experience in training, corporate branding, marketing, and communications, she also consults in telecom, fintech, advertising, and media. Her background includes work in advertising, media, telecom, and finance, earning awards from CIMG and GITTA. Currently, she teaches marketing management and corporate communications at UPSA and coordinates various master’s and MBA programs. She is also a consultant and corporate trainer.
Contact the Coordinator via email: [email protected]
Contact the Coordinator via phone: +233-533839183
