Master of Arts in Brands and Communications Management

Programme Objective

The programme aims to provide a foundation in traditional and emerging brand management in response to changing marketing practices. The programme helps participants to develop a high-level understanding of contemporary branding and communications techniques. Participants will be equipped with strong creative and problem-solving skills.

The programme is suited to graduates seeking career development and opportunities in brand management and advertising. Graduates may take on roles such as brand strategist, brands consultant, brand manager, brand communications manager and creative director.

Duration: 12 months

Available sessions: Evening and Weekends