Welcome Message from the Coordinator
Welcome to the School of Graduate Studies of the University of Professional Studies, Accra. The Master of Arts in Brands and Communications Management (MABCM) programme is a promising one-year programme under the Department of Marketing of the Faculty of Management Studies.
The MABCM programme equips students with the skills to develop compelling brands and communications. We are pleased with our latest accomplishments and trust in a flourishing future, with even more developments.
We hope you share our vision and passion! Feel free to get in touch with the programme’s coordinator if you need any additional information.
Aim of the Programme
The overall aim of the programme is to combine theory and practice in an interdisciplinary, multi-tracked curriculum to address the expanding opportunities and needs of brands and communications management expertise in the industry.
The programme objectives:
• Provide students with knowledge of the role of brands and communications with a focus on the creation of strong brand equity.
• Familiarize students with the key building tools for brand equity and effective communication of the brand.
• Gain an understanding of the different approaches for measuring and managing brand equity and strategies for brand architecture design.
• Apply the knowledge in brands and communications to design effective brand messages.
Structure of the programme
SEMESTER ONE COURSES (3 Credits hours per course) | SEMESTER TWO COURSES (3 Credits hours per course) |
| MABC 601: Strategic Brand Management | MABC 602: Creative Arts and Cultural Artefacts Branding |
| MABC 603: Consumer Behaviour and Persuasion | MABC 606: Socio-Cognitive Science of Branding |
| MABC 601: Marketing Management | MABC 612: Strategic Corporate Comm. |
| MABC 607: Creative Concepts | MABC 614: Digital Marketing Strategy |
| MABC 609: Communication Theory and Practice | MABC 608: Business Seminar |
| MABC 611: Business Research Methods | MABC 600: Long Essay |
Profile of the Coordinator
Dr. Mrs. Linda Narh is a Chartered Marketer by profession, a consultant, and a lecturer with the Faculty of Management Studies at UPSA. She obtained her first degree from the University of Science and Technology (now KNUST) and subsequently obtained a post-graduate diploma certificate from the Chartered Institute of Marketing, UK. She further obtained a master’s in business administration (Marketing) from the University of Liverpool, UK, and her PhD in Marketing from the University of Ghana.
Dr. Narh has vast experience in training and facilitating training programmes in corporate branding, marketing and communications, customer service, professional etiquette, and sales management. She also consults for businesses in the telecommunications, fintech, advertising, and media industries.
Before joining academia, Dr. Narh had extensive experience working in advertising, media, telecommunications, and the financial sectors as a marketing practitioner. Her valuable impact in her field is evident in the various awards her work has received from the Chartered Institute of Marketing Ghana (CIMG) and Ghana Information Technology & Telecom (GITTA) Awards.
Dr. Narh currently teaches marketing management and strategic corporate communications at the UPSA School of Graduate Studies. She is the programme coordinator for the Master of Arts in Brand and Communications Management and MBA in Corporate Communications.
Contact the Coordinator via:
email: [email protected]
Phone Number: +233 209978020