Welcome Message from the Coordinator
Welcome to the School of Graduate Studies of the University of Professional Studies, Accra. The MBA in Corporate Communications (MBACC) programme is a promising two-year programme under the Department of Communications of the Faculty of IT and Communications. This course emphasises on the application of managerial functions in the day-to-day operations and activities of corporate and business enterprises. It focuses on management concepts and examines its principles and functions. The course also discusses motivation and stress management for effective performance. Furthermore, this course comprehensively analyses individual and group behaviour in organisations. Its purpose is to provide an understanding of how organisations can be managed more effectively while enhancing the quality of employees’ work lives.
Programme Philosophy
The MBA Corporate Communications programme is a two-year Master of Business Administration programme that seeks to equip corporate executives and aspiring corporate communications practitioners with industry-relevant communications and management competencies, knowledge, and skills to navigate the evolving field of corporate communications.
The uniqueness of this programme lies in the rich blend of contemporary communications courses that span both internal and external stakeholders in business, including marketing management, integrated marketing communications, corporate reputation management, and digital media and communications, among others.
Graduates of the programme can be employed by both the public and private sector, non-governmental organisations, financial, health, educational and hospitality industries.
Programme Objectives
- Enable students to formulate management and corporate communications strategies for the achievement of organizational goals.
- Empower students to demonstrate the skills to select appropriate corporate communications and management tools for strategic management decisions.
- Ensure that students develop the ability to translate research findings when professional practice
- Enhance students’ capacity to develop strategic corporate communications and management plans for their organisations.
- Prepare students to demonstrate cognitive skills of critical thinking and analysis necessary for management and corporate communications decision-making
Programme Learning Outcomes
- Appreciate the rules and regulations for producing business letters, memos, reports and also an understanding of the principles of technical communications.
- Realise what Contemporary Business English is and its usefulness for a modern manager/leader.
- Recognise the fundamental guidelines for language use for managers/leaders.
- Become skilled at the basic guidelines for producing speeches.
- Identify the fundamental guidelines required to understand the theory and practice of public speaking.
- Develop the skill to make easy to comprehend Infographics presentations.
Programme Structure (Indicate Courses Only without synopsis)
Profile of Coordinator
Dr. Mrs. Linda Narh, a Chartered Marketer, is a senior lecturer at UPSA’s Faculty of Management Studies and a consultant. She earned her degree from KNUST, a postgraduate diploma from the UK Chartered Institute of Marketing, an MBA from Liverpool, and a PhD from the University of Ghana. With extensive experience in training, corporate branding, marketing, and communications, she also consults in the telecom, fintech, advertising, and media sectors. Her background includes work in advertising, media, telecom, and finance, and she has earned awards from CIMG and GITTA. Currently, she teaches marketing management and corporate communications at UPSA and coordinates various master’s and MBA programs. She is also a consultant and corporate trainer.
Contact the Coordinator via email: [email protected]
Contact the Coordinator via phone: +233-533839183
