Chartered Institute of Marketing, Ghana – CIMG
The Chartered Institute of Marketing, Ghana (CIMG) was founded in July 1981 with the vision to be the voice of marketing practice in Ghana under the Professional Bodies Registration Act 1973 (NRCD143). The Institute aims at seeing both private and public organizations embrace the marketing concept and be marketing-oriented in their operations.
In 2020, the CIMG received a Presidential Charter by the passage of the Chartered Institute of Marketing, Ghana Act, 2020 (Act 1021) with the main objects to set standards for the practice of marketing and to regulate the practice of the marketing profession in the country.
In 2023, the CIMG Regulations (L.I. 2479) was passed by the Parliament of Ghana and has therefore come into force to enable the Institute execute its mandate and functions as stipulated in the CIMG ACT 2020 (Act 1021).
CIMG vision is to be the voice of marketing practice in Ghana and a mission to lead in the development of world-class marketing professionals and practitioners for effective marketing practice in Ghana.
Professional Certificate in Marketing Pathway 1
• Fundamentals of Marketing
• Buyer Behaviour
• Business Law and Ethics
Professional Advanced Certificate In Marketing Pathway 2
• Decision Making Techniques
• Paper Management in Practice
• Digital Marketing Techniques
Professional Diploma in Marketing Pathway 3 1
• Brand Management
• Marketing Research and Insight
• Selling and Sales Management
• Selling and Sales Management
• Digital Optimisation and Strategy
Professional Bachelor’s Degree in Applied Marketing Pathway 4
• International Marketing
• Financial Management for Marketers
• Managing Marketing Project
• Digital Customer Experience
• Product Management
• Customer Relationship Management
• Mastering Marketing Metrics
• Managing Corporate Reputation
Professional Marketing Pathway 5
• Integrated Marketing Communications (IMC)
• Strategic Marketing in Practice
(Case Study)
• Strategic Marketing Management
• Advanced Digital Marketing
Professional Marketer Pathway 6
(Pick any one option or an acceptable combination of three)
OPTION 1
Financial Services Marketing
Energy Marketing
Specialized Commodities Marketing / FMCG Marketing
OPTION 2
Public Sector Marketing
Political Marketing
NGO Marketing
OPTION 3
Energy Marketing
Transport and Logistics Marketing
Agri-Business Marketing
OPTION 4
Financial Services Marketing
Telcos and Digital Platform Marketing
Printing, and Communication Agency & Publishing Marketing
OPTION 5
Education, Health and Hospitality Marketing
Sports and Entertainment Marketing
Political Marketing ‘OR’ Printing and Communication Agencies
Professional Masters Degree in Applied Marketing Pathway 7
• Marketing Consultancy Practice
• Change and Transformation in Marketing
• Professional Services Marketing
